Meet Asana Design: Christina Trifero

Asana Design
Asana Design
Published in
2 min readMay 13, 2021

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Welcome to our blog series, Meet Asana Design, where we feature members of the Asana Design team.

Christina Trifero, Copywriter, Asana

Why are you in creative + design?

I’ve wanted to create and write ads since watching my first Super Bowl commercial. After a decade on the business side of tech, I decided to get creative. Now my 8 year old self is happy telling stories with a team of brilliant designers and dreamers.

What’s your day to day like as a Design team member here at Asana?

Creative writing is blend of methodical best practices and flow states that allow ideas to come and go. A lot of time goes into writing one sharp and engaging sentence, or a :30 advertisement. It’s so damn fun brainstorming with our designers about how the story might come together visually, and using that time together to inform my writing and rewriting.

Who or what inspires you? Mother Nature. I live at the ocean and try to take daily morning walks. I also get inspired by people who do things completely unrelated to my day job. Like right now I’m learning from a woman I met in Big Sur about the science of playing sound bowls!

Want to learn more about the Asana Design team? Check out asana.design and get social with us on twitter + instagram.

p.s. We’re hiring!

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